Vlogs

Developing Awesome Content

Vlogs

One of the reasons why many businesses have yet to jump on the video marketing train is because they feel they lack creativity. Many smaller companies and entrepreneurs see articles and blog posts as the safe choice and much easier to manage. It may seem like it is much easier to write about a different topic each week, then it is to create a new and unique video every week. However, it doesn't have to be as hard as you think. There are a number of useful types of video content that your YouTube viewers will enjoy and that will help to separate you from the competition. 

Video blogs or Vlogs are easy to produce, won't cost you a ton of money to make, and are personality-driven, which can substantially increase your engagement with your audience.

However, few companies are taking advantage of this unique content idea. More companies are choosing, instead, to spend their money on product demos and polished business intro videos. While there is nothing wrong with taking this approach, vlogs are much cheaper to produce and can be created in as little as five minutes. You can sit down in front of the video or web camera and talk about anything, from politics to pop culture, life style, fashion, share your opinions/facts with the world and upload. Voila!

 

More and more businesses are embracing vlogging, so instead of trying to come up with new content every week, you could try documenting your journey through a vlog. Vlogging is a great medium to share your journey because of its intimacy and how easy it is to build a relationship with your target audience.