Know Your Direct Competition

Introduction

Know Your Direct Competition

YouTube is a massive platform, so you'll want to expect some stiff competition in the niche that you choose. You need to take the time to check on whether or not there are other YouTube channels that also serve your potential audience. You can type the keyword for your niche into the search box and look at the other channels that are offering similar content. You want to ask yourself how you will set your YouTube channel apart from the competition and what you will do differently. 

After doing some research, you'll be better equipped to distinguish yourself by offering what your competitors aren't. In other words, you want to give your audience a reason to subscribe to your channel instead of the competition. Keep in mind that just because a specific niche has a lot of competition, doesn't mean that you can't dive into it. Figure out how you can stand out from the crowd, and you'll find success.